United Drive - building a minimalist automotive identity in 30 days.
United Drive came to us to launch their social presence from scratch. The brief: a quiet, minimalist automotive aesthetic - a perfect match for our visual language. One month later, the numbers spoke for themselves.
- Duration
- 30 days
- Scope
- Social · Content · Growth
Starting from zero.
United Drive launched with 200 followers and no defined visual language. The automotive niche on Instagram & TikTok is loud, oversaturated and chasing trends. Our task was to cut through that noise - not by being louder, but by being quieter.
Less, but louder.
We built a tight visual system around restraint: monochrome palette, slow camera moves, ambient sound, generous negative space. Every reel was treated as a single statement - no clutter, no copy noise, no chasing virality. Just the car, the light and the brand.
- 01Brand aestheticMonochrome system & motion language
- 02Content productionReels, feed posts & stories
- 03Cross-platformInstagram + TikTok native
30 days. The numbers.
Performance across Instagram and TikTok during the first month of collaboration.
Followers - before vs. after
Instagram followers count
Weekly views
Total views per week (Instagram + TikTok), in thousands
Traffic over time
Daily views across the 30-day collaboration
One reel. 0+ views.
Shot in a single afternoon. No paid promotion. Pure aesthetic and timing - the kind of moment that defines a brand's first month.
- Views
- 0k
- 10k+ posts
- 0
- Followers
- 0%
light rain. wet asphalt. clean car..
light rain. wet asphalt. clean car.. perfect weather to truly enjoy your car just imagine you on a cloudy day, listening to the engine and the nature☁️🌿🤍 #nature #cinematic #rain
