STUDY CASE 010TOYOTA · C-HR GR · 2024
LIVE TELEMETRY · LAUNCH CAMPAIGN
C-HR GR
Test drive granted by Toyota Asko Group. Mission: produce the full launch package - reels, stories, static, OOH. The signal below is what we recorded in the wild.
SIGNAL_001REC
87.2K+248%
total launch reach
day 0paid · t+5dday 21
↓ scroll to read telemetryFRAME 0001 / 0021
02 · KPI READOUTn=4
Organic reach
0
Total reach
0
Engagements
0
Site clicks
0
03 · reach.signal
Organic → paid
Signal grew steady to 25K in the first 12 days. On T+12 paid ads were activated. Trajectory tripled.
21 days · 1d resolution
unit · views (K)
src · meta + tiktok analytics · n=21d↑ +248% post-activation
04 · format.split
Where the reach
came from.
Reels carried more than half the launch - short vertical content with the C-HR GR in motion. Stories sustained daily visibility. OOH closed the loop in Bucharest.
total reach
87.2K
- Reels52%
- Stories23%
- Static feed15%
- OOH panels10%
05 · funnel.trace
Reach → leads.
cvr · 0.83% impressions → clicks
[01] Impressions
100%
340,000
[02] Reach / views
26%
87,200
[03] Engagements
13%
11,200
[04] Site clicks
25%
2,840
06 · engagement.ratio
7× the auto
benchmark.
Engagement rate measured as (likes + comments + shares + saves) / reach. Industry baseline via Rival IQ Auto 2024.
C-HR GR launch8.4%
Toyota RO · 12mo avg3.1%
Auto industry · benchmark1.2%
0%246810%
07 · deliverables.archive
The package.
video · photo · OOH
slots reserved
slots reserved
REEL · 4:5 · primaryVID_001
LANDSCAPE · heroIMG_LS_001
PORTRAITIMG_PT_001
PORTRAITIMG_PT_002
out-of-home · Bucureștiscale 1:50
OOH · panou stradalOOH_001
OOH · backlitOOH_002
stories9:16 · n=4
STORY 01STR_001
STORY 02STR_002
STORY 03STR_003
STORY 04STR_004