Case study
Mini Cooper Romania
The brief
Client - Automobile Bavaria
Official Mini & BMW dealer
The launch of the new Mini Cooper S at Automobile Bavaria - an outdoor photography campaign built for social media and test drive bookings.
We received the car for test drive during the launch window with a single mission: produce the photography that would announce the model in Romania and bring people in for a test drive. Everything shot outdoors - editorial frames, dynamic street moments and detail shots - delivered as one coherent system, ready for ads and social.
Chapter 01 - Detail
Natural light, launch grade.
We focused on the details - stitching, trims and accents that define the new Mini Cooper S, with special attention to its red accents.
Chapter 02 - Test drive
The car in its element.
The emotional side of the campaign - dynamic frames, urban atmosphere, the story of a Mini the way its driver lives it.
Chapter 03 - Ads & social
Campaign-ready content.
Every frame was designed to work across multiple formats - key visuals for the launch announcement, performance ads and native content for the dealer's social channels. The materials were used to drive prospects toward test drive bookings.
Selected frames
