Dubai Rent a Car
- the best fleet in
the city, told one
frame at a time.
Full creative freedom. An impressive fleet of Rolls-Royce, Lamborghini, G Brabus, Ferrari and Porsche. We translated that into a quiet, cinematic content language - and grew the account organically, without paid reach, without daily posting. Just the cars, the city and the craft.
- Duration
- 12 months
- Scope
- Social · Content · Direction · Growth
Total creative freedom.
The client handed us the keys - literally. Full access to one of Dubai's most impressive rental fleets and zero creative restrictions. No briefs to fight, no approvals to chase. Just a simple ask:
Quality over cadence.
We didn't post every day. We didn't chase trends. Each piece of content was treated like a short film - cinematic light, restrained editing, the cars as protagonists. The result is an account that feels curated, not noisy - and an audience that shows up because the content is worth showing up for.
- 01Social MediaInstagram strategy & publishing
- 02ContentCinematic video & photography
- 03DirectionConcept, styling, locations
- 04Organic GrowthZero paid reach. Pure content.
12 months. The numbers.
Performance over the past 12 months on Instagram - achieved entirely through organic content, with no paid distribution.
Follower growth - 7k → 13.7k
Instagram followers, monthly · last 12 months
Engagement rate vs. industry
Likes + comments / followers · per post average
Content breakdown - the fleet on camera
Share of posts by car category
Selected sets from the fleet
