Case study

Cupra București Nord

Formentor · Tavascan · Terramar

The brief

Client - Cupra București Nord
Official Cupra dealer

A content campaign built around three Cupra models - Formentor, Tavascan and Terramar - shot to drive test drive bookings, brand awareness and a constant social presence.

We received the cars during back-to-back test drive windows, including the launch of the Tavascan - where we were the first in Romania to photograph and drive the model. The output: editorial outdoor photography, a film, key visuals for ads and full coverage of the dealer's open doors event - all addressed to a younger audience drawn to performance design.

Chapter 01 - Formentor

The short film.

A dreamlike frame by the lake. A bird lifts off from a man on a boat and traces a quiet line through the air, landing inside the Cupra mark - as if the brand itself were the horizon. The film carries the same energy as the audience it speaks to: young, free, a little daring, with their eyes already on what is next.

Cupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor stillCupra Formentor still

Chapter 02 - Tavascan

First in Romania.

We were the first in the country to photograph and test drive the new Cupra Tavascan - an electric coupe SUV with a design language unlike anything else on the road. The session captured its launch attitude before any other content existed locally.

Cupra Tavascan - golden hour rear three-quarter
Cupra Tavascan - front detail through treesCupra Tavascan - rear lights signature
Cupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan stillCupra Tavascan still

Chapter 03 - Terramar & the feed

From the lens to the feed.

Every frame from Terramar - and from the Formentor and Tavascan sessions before it - was produced for the social presence of @cupra_pbn. We didn't just deliver photos; we shaped how the page looks, feels and scrolls.

From grid composition and tonal grading to story covers and highlight rhythm, our role extended into the page's visual identity - making sure each post sits inside a consistent, elevated aesthetic that mirrors the Cupra brand on the road.

Story 1Story 2Story 3Story 4Story 5Story 6Story 7
Cupra

cupra_pbn

⋯✕
Send message…
cupra_pbn
+♡✉
cupra_pbn
⋯
Post 1

cupra_pbn

cupra_pbn
⋯
Post 2

cupra_pbn

cupra_pbn
⋯
Post 3

cupra_pbn

cupra_pbn
⋯
Post 4

cupra_pbn

cupra_pbn
⋯
Post 5

cupra_pbn

cupra_pbn
⋯
Post 6

cupra_pbn

cupra_pbn
⋯
Post 7

cupra_pbn

cupra_pbn
⋯
Post 8

cupra_pbn

cupra_pbn
⋯
Post 9

cupra_pbn

cupra_pbn
⋯
Post 10

cupra_pbn

cupra_pbn
⋯
Post 11

cupra_pbn

cupra_pbn
⋯
Post 12

cupra_pbn

Chapter 04 - Open doors

Test drive day at the showroom.

We covered the dealer's open doors test drive event - capturing the cars, the people who came in to drive them and the atmosphere of a launch weekend. The materials supported the announcement before, during and after the event.

Open doors event - frame 1
Open doors event - frame 2
Open doors event - frame 3
Open doors event - frame 4
Open doors event - frame 5
Open doors event - frame 6
Open doors event - frame 7
Open doors event - frame 8
Open doors event - frame 9

Chapter 05 - Ads & social

Campaign-ready content.

Every frame was designed to work across formats - key visuals for the launches, performance ads and native content for the dealer's social channels, all directing prospects toward test drive bookings.

Selected frames

Gallery.

More work

Explore the rest of our latest work.

Back to all projects
noirmedia.ro