The brief
Client - Bentley București
Location - Issa Resort, near Salina Turda
Year - 2025
The way you treat it is the way it treats you. The same premise behind a horse and behind a Bentley - and the starting point of the content we built for one of our dearest clients.
Bentley București trusted us with their presence at Issa Resort - a 5★ destination opened in August 2025 next to Salina Turda, built around a one-of-a-kind equestrian center, with 75 rooms and villas, spa, restaurants, a pool and curated experiences (riding lessons, La Salina wine tastings). We drew a parallel: caring for a horse and caring for a Bentley - finishes, quality, safety, power, the quiet kind of luxury that asks for attention and gives it back.
Chapter 01 - The reel
A horse on the left. A Bentley on the right.
One reel. Two subjects. The same hand, the same attention - cut frame by frame until you stop telling them apart.
Chapter 02 - At Issa Resort
A 5-star backdrop.
Issa opened in August 2025 next to Salina Turda - 75 rooms and villas, an equestrian center unique in Romania, spa, restaurants, pool and La Salina wine tastings. We staged the Bentleys inside this universe: the entrance, the stables, the vineyard, the salina - each frame holding both brands at the same level.
The frames we shot for Bentley wove naturally into Issa's own visual language - same tone, same cadence, so the campaign read as part of the resort's story rather than a guest in it.
Chapter 03 - Inside the feed
Made to live on @issaresort.
Our content didn't visit the page - it belonged there. Each frame was tuned to Issa's tonal palette, grid rhythm and pacing, so a Bentley sitting next to a horse felt like a natural beat in their feed.
Scroll through the mockup and the seams disappear - stables, suites, leather, light. The Bentley becomes another guest of the resort, and the resort becomes the stage for the Bentley. Same warmth, same restraint, same gold-lit nights, so the campaign reads less like an ad and more like a chapter Issa was always going to post.
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Chapter 04 - On location
Bentleys on Cheile Turzii.
Off the resort and into the limestone gorges. A short drive from Issa, Cheile Turzii gave us cinematic light and a road worthy of the cars - the photographs that close out the chapter.
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