Case study
Audi Romania
Q8 · Test Drive event · A5
The collaboration
Client, Audi Romania
Official partnership
An editorial test drive series shot for Audi Romania, with the Q8 and the new A5 2025, captured between city light and a winter that wrote its own scenography.
Two cars, one official test drive event, and a single throughline: a quieter, more cinematic way to show what Audi feels like in 2025. The work moved from controlled test drive sessions to live coverage of the A5 test drive event, where the snow turned each frame into something closer to a film still than a product photo.
Chapter 01 / Q8
The Q8.
We had the Audi Q8 on test drive to shoot content for the brand. A short session, a few locations, editorial stills.
Chapter 02 / Test drive event
A5 2025, in the showroom.
Event photography for the Audi A5 2025 test drive, held in house at the Audi Romania showroom. Guests, the car on display and the moments around it.
Chapter 03 / A5 2025
Snow wrote the script.
The A5 came home with us during a quiet snowfall, the kind of weather you do not schedule, you just receive. We let it dictate the mood. White frames, soft reflections, headlights as the only warm light in the shot. A short reel and a series of stills, all in the same temperature.
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